Karlee’s goals centered on leveraging marketing to attract a broader Northern California clientele and position herself as a leader in hair extensions, blonding, and lived-in color. She also sought to grow her business by expanding into hair education and building a stronger personal brand.

• Consistent Posting Strategy: Posted 5 times a week, blending educational content, client transformations, and personal branding using engaging reels and photos.

• Enhanced Visibility: Strengthened her algorithm and expanded her reach through targeted hashtags and optimized content strategies.

• Industry-Specific Research: Conducted in-depth beauty industry research to tailor her content and approach to current trends.

• Social Media Management: Provided full management for her Instagram and part-time support for her TikTok to ensure a cohesive and effective online presence.

Through a targeted marketing strategy, Karlee King experienced significant growth in views, impressions, and interactions across her social media platforms. Her engaging content attracted a steady stream of new followers, expanding her reach to a broader Northern California audience and beyond. This growth strengthened her brand and positioned her as both a hairstylist and an emerging educator in the industry.