Natural Glo Airbrush Artistry

@organicnaturalglo

Natural Glo Airbrush Artistry is an organic sunless tanning brand with three Northern California locations and two Southern California mobile locations. Known for delivering flawless, natural-looking tans, Natural Glo continues to build a loyal following as a trusted name in UV-free beauty.

Through our ongoing collaboration, Natural Glo is undergoing a bold rebranding and experiencing remarkable growth. By refining their brand identity and implementing targeted marketing strategies, we are amplifying their visibility, expanding their reach across California, and solidifying their reputation as a leader in the sunless tanning industry.

Our partnership began when I worked with Natural Glo during college and developed a strong belief in their product's quality and benefits. Over time, this foundation of trust allowed me to take over full social media management, gaining creative direction in planning and curating content for the brand. This includes producing content and coordinating photoshoots for annual campaigns, all with an emphasis on skin health and the natural advantages of their organic tanning solutions.

  • Natural Glo Airbrush Artistry set ambitious goals to take their brand to the next level. They wanted to create greater brand awareness with a refined aesthetic that showcased the exceptional quality of their sunless tanning services. A key focus was driving product sales and ensuring their offerings stood out in the competitive beauty industry as a trusted choice for healthy, organic tanning solutions. Beyond sales, they sought to establish a strong, cohesive social media presence that not only matched their brand’s identity but also resonated with their target audience. This meant curating a visual style and tone that conveyed their dedication to skin health, beauty, and luxury, while positioning Natural Glo as a leader in the industry.

    • Skyrocketed Growth Metrics: Achieved substantial increases in views, product sales, new client acquisition, and overall social media presence.

    • Launched Two Successful Campaigns:

      • Back to Basics: Highlighting skin care and the nourishing, skin-loving ingredients in their tanning products.

      • Everyday Nude: Showcasing flawless tanning results with a sultry, feminine appeal.

    • Rebranded Tanning Products: Enhanced their product line with a refreshed look and emphasis on quality and skin health.

    • Gained Over 1,500 New Followers on Social Media: Significantly expanded their social media audience and engagement.

    • Expanded Locations: NG opened three new locations, including El Dorado Hills and mobile services in Los Angeles and San Diego.

    • Strategic Content Creation: Designed, curated, and published all content to consistently reflect Natural Glo’s premium aesthetic and brand values.

    • Complete Social Media Management: Fully managed Instagram, TikTok, and Facebook, ensuring a cohesive and impactful presence across platforms that resonated with target audiences.

    • Over 20 Cross-Collaborations: Partnered with more than 20 complementary businesses to amplify brand awareness, expand reach, and foster community connections.

    • Consistent Posting Strategy: Maintained a reliable schedule of engaging, high-quality posts to keep the audience connected and the brand top-of-mind.

    • Hands-On Creative Direction: Personally directed and participated in photoshoots, ensuring every campaign visually embodied Natural Glo’s polished and professional image.

    • Goal-Oriented Strategy Meetings: Conducted monthly meetings to align on objectives, assess progress, and refine strategies to support Natural Glo’s continued growth.

RESULTS

INSTAGRAM GRID BEFORE

INSTAGRAM GRID AFTER

PRODUCT REBRAND

BEFORE

AFTER